Baskèts: Identity

Baskèts Amsterdam asked us to find a way to visually connect their brand with their consumers and other brands they do collaborations with.

With an already strong recognisable type logo in place, we improved the kerning on the existing typography and added the distinct block logo.

The block logo containing the enlarged acute accent offers a way to connect the Baskèts brand with others brands and labels they collaborate with, through colour usage or mixed content. It’s recognisable shape can be filled by collaborating artists.


Photos with courtesy of Baskèts and Quick.